Scott Sampson's blog

Back to the Basics of Web Marketing


Many people with marketing sites, especially in tech neutral industries, have mentioned a trend towards going away from the Web Marketing and back to traditional marketing techniques.  Even for some of my apps I have found grassroots door to door can be more effective than advertising and organic traffic on the web, AND I OWN A WEB DEVELOPMENT COMPANY.  I can attribute that to having industries that are tech neutral that need to be told what’s available.  You have to do that through grass roots.  So do you just give up on the web?  No.  People are still searching for services and products just like yours.  You just need to get back to the basics. 

Type of Websites: Marketing Sites, E-Commerce Sites, and Web Applications


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I have always had a hard time figuring out how to explain my business.  I have been to networking events and I did some impromptu pitches but I never got good reception.  I finally realized that I have to teach a little about the different types of websites, their goals, and how to identify them before I could go into what I do.  Here is the most receptive explanation I give everyone.   There are 3 Type of Websites:  Marketing, E-commerce, and Web Applications.


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