I have always had a hard time figuring out how to explain my business.  I have been to networking events and I did some impromptu pitches but I never got good reception.  I finally realized that I have to teach a little about the different types of websites, their goals, and how to identify them before I could go into what I do.  Here is the most receptive explanation I give everyone.   There are 3 Type of Websites:  Marketing, E-commerce, and Web Applications.